The global automotive market as a whole for the better, the semiconductor content in cars will continue to grow, especially in power systems, lighting, active safety and body applications. New energy vehicles to propel the vehicle power system semiconductor components increased approximately 5-fold. Fuel economy, advanced driver assistance systems (ADAS), convenience and infotainment systems, as well as the proportion of total global sales of more than 50% of the new car market, to promote the global automotive semiconductor market grew by 7%. As the world's leading suppliers of top ten energy efficient silicon solutions for automotive, ON Semiconductor offers a broad range of products and solutions portfolio for automotive applications, from discrete components to standard products, to application-specific standard products (ASSP), special integrated circuit (ASIC), System Basis Chip (SBC), to system-on-chip (SOC); from the power module to the image sensor, and the module-level expertise and solutions a higher degree of integration. China is expected to reach automotive semiconductor market grew by 15%, higher than the global expected to increase twice, pedestrian and vehicle accidents recorders and LED lighting will continue to maintain strong growth in the Chinese market. China's auto market has been a strategic focus of ON Semiconductor. 2014 automobile business income market segments in China Semiconductor's total revenue accounted for 12% of cars, the future will continue to increase investment in the Chinese market. The next few years, the automotive semiconductor content will continue rapid growth, especially in the Chinese automotive semiconductor market for the most - compound annual growth rate in four areas power systems, lighting, active safety and the body more than 10%. In a number of automotive applications is the worldwide leader in Semiconductor will focus on four major areas of development, with advanced LED lighting IC, BLDC motor drive, power supply modules, automotive network, LDO, SMPS, PMU, image sensor, ultrasonic sensors, ignition systems, electromagnetic drivers, MOSFET and IGBT as the key growth drivers continue to invest in China market, coupled located in China's Automotive Solutions Engineering Center (SEC) local application engineers and field application engineers will continue to respond to market We need, to help customers solve their unique design challenges.