With the mobile Internet times, the domestic IC also benefits from this.From this year, the local IC industry ushered in the first round of shuffling, many small companies were closed down, the shipments of branded ICs also fell more than half, however, this does not mean there is no chance for domestic IC. Wen Kong,the senior analyst of Shenzhen Semiconductor Industry Association says the competitions are fierce for branded Ics,but there are potential chances for peripheral devices, especially power IC.For mobile internet times, the mainstream associated peripherals include touch control IC chip, 3G chip, Bluetooth chip, FM chip, GPS, chip analog TV, digital TV chip, power amplifier (PA), interfaces, DRAM, camera, MEMS, MCU , power chips. Wen Kong said that the domestic IC manufacturers can focus on wireless connectivity, human-computer interaction, power management and other fields.
As to the power IC, the datas show that global sales of power IC will reach $ 36.2 billion in 2011,up 13.9 percent over 2010, this is because the mobile devices have higher requirements about battery life, on the other hand, because of growth of alternative energy. According to the recommendation from Wen Kong, the local power IC manufacturers have some featurers.First, products are based on linear regulators and switching regulators, including the LDO, DC-DC, Charge Pump, etc.Second, the local manufacturers often do alternative IC,  and are lack of technological innovation and development in large scale. Third,international manufacturers continue to offer highly integrated products with multi-functions and low power which threaten the development of local manufacturers.Fourth, many local power manufacturers are Fabless companies with weak ability to resist risks. So the local manufacturers of power Ics should cooperate with the excellent foundries.In addition, local industrial technology continues to be improved, it is good to control costs to cooperate with local foundries.Then,the local manufactures should make efforts to increase investment in innovation and design.Finally,they should take advantage of markets.For the local IC manufacturers, the time to market, differentiation, and performance are keys to sustainable development. It is better for them to focus on system construction and use the soft power to improve the speed of competitiveness and market reflects.